Sponsorship Opportunities

Circle Heart Racing was established in the Spring of 2004 with me, Ron Rigdon as the Driver/Owner. I will be competing in the nationally recognized Legend Racing Series and will be racing at top NASCAR tracks such as Atlanta Motor Speedway (Atlanta,GA), Lowes Motor Speedway (Charlotte, NC), Bristol Motor Speedway (Bristol, TN) to mention a few. Some of the other tracks include Lanier National Speedway, Anderson Motor Speedway, Concord Motorsports Park, Florence Speedway and Summerville Speedway.

Legends Racing are governed by INEX and 600racing.com at thousands of tracks from coast to coast. A number of today’s top NASCAR drivers like Mike Wallace Tony Stewart & Dale Earnheart Jr have raced in this series. Legends are known for developing young upcoming drivers. Thousands of dedicated fans attend these races on a weekly basis. Many cars have nationally recognized sponsors. They include companies such as, Hormel, Cingular, Nextel, Zaxbys, Bogangles, Subway, General Mills, Home Depot, Western Union, Atlanta Journal plus hundreds of others known across the country.

This sponsorship entitlement proposal will detail all of the benefits your company can expect to receive in 2006 and 2007. The affiliation will be a one year commitment for every race or portion thereof that you choose to sponsor. We will represent your company’s association with the highest level of professionalism and pride as well as be a positive influence to increase your sales. Thanks for your time and consideration for sponsorship or advertising for the upcoming 2005 Spring, Summer and Winter seasons.

Goals

• Increase Brand Awareness
• Increase Brand Coverage
• Increase Brand Loyalty
• Increase Brand Loyalty
• Media Exposure (local print, radio, & TV)
• Platform to Launch New Programs
• Drive Sales

Increase Brand Awareness

• To fans and spectators at the track. Over 100,000 in attendance every season.
• Research shows that a potential customer needs to see a company’s name 7 times to remember them.
• Potential customers will see your company’s name an average of 50 times per race.
• The sponsor’s name may be announced numerous times during qualifying and the main event.

Increase Brand Coverage

• The sponsors name will be seen at different race tracks in the southeastern United States. These are the tracks in which we will compete.
  • Lanier National Speedway (Braselton, GA) (Home Track)
  • Atlanta Motor Speedway (Hampton, GA)
  • Lowes Motor Speedway (Charlotte, NC)
  • Anderson Motor Speedway (Anderson, SC)
• The sponsor’s name will also be seen at Auto Auctions in the southeast
  • Atlanta Auto Auction
  • Georgia Dealers Auto Auction
  • Bishop Brothers Auto Auction
  • Chattanooga Auto Auction
  • Montgomery Auto Auction
  • ADESA Charlotte Auto Auction
• In addition to the above listed locations the sponsor’s name will be seen on the race trailer while in transit on the interstate and highways.
• The sponsor’s name will be seen on the race trailer at my Car Dealership located on a major thoroughfare by more than 23,000 passing motorist daily.
• Charities – Speedway Children’s Charities
  • Circle Heart Racing will support and carry the logo for Speedway Children’s Charities and will make public appearances on their behalf.
  •  We are attempting to organize a major fundraiser through the GIADA (Georgia Independent Automobile Dealers Association) for a bike ride.
  • We are negotiating with a few Auctions to bring our race car & trailer into the auction to set up a booth to raise funds for SCC.

• Special arrangements can be made for tracks promotions such as ads on the walls or a company night out.
• Links from my Auto Dealership website, ronsautosales.com. Approximately 100,000 – 150,000 hits a month
• Links on upcoming web sites, CircleHeartRacing.com

Increase Brand Loyalty

• 72% of race fans testify to buying or using the sponsor’s product.
• 55% of race fans said they would “almost always” purchase or use a sponsor’s product over that of a closely priced competitor

Logo Exposure

• Your logo will be placed throughout our race team and equipment.
  • On the Race Car
  • On the Race Car Trailer
  • On the drivers race suite
  • On the drivers apparel worn outside of the racing facilities
  • On spirit wear worn by the crew & fans alike
• Media Exposure
  • Printed publications
    • 600 Racing Magazine
    • The Atlanta Journal-Constitution
    • Gainesville Times
    • The Gwinnett Post Tribune
    • The Gwinnett Citizen
  • Radio
    • WDUN – weekly morning race show
    • Numerous other stations that give race results and interviews
  • Television
    • Fox Sports Net – South
    • The Speed Channel
      • Proposed 10 televised races (8 in 2007)
• Platform to launch new programs
  • Advertisements which can be changed periodically to show new offers for your company.
  • Arrangements can be made with the Race Track to have hand-outs or other promotional items.

Drive Sales

• This will be done by putting your company name in front thousands of potential customers as well as potential Auto Dealerships.
• Aggressively seeking new customers to buy and sell cars through your web site on and off the race tracks

Circle Heart Racing needs your support for the Spring/Summer/Winter season of 2006 and 2007. Our projected cost from now through December of 2007 will be $18,000 to $20,000. That is approximately $550 to $650 per race depending on the circumstances. This does not reflect the cost of the race car, trailer and truck; which I invested in excess of $35,000. Some of our ongoing expenses include safety equipment, computerized scales for setting up the car, regular maintaince including engine and carburetor rebuilds, fuel, travel, and entry fees, plus many other expenses. These things will allow me to have a fast car to compete and run up front. (Breakdowns of these costs are available upon request).

Circle Heart is asking for your participation; in turn we will provide quality advertising, promotions, media attention, and massive exposure to potential customers. We propose a 1 year commitment from your business plus the cost of the graphics on our race car, race car trailer and uniforms. This is a great value when you consider everything included in this entitlement proposal. Perhaps sponsorship could be shared from one of your vendors that do cooperative advertisement. We will appreciate any amount you can budget on a per race schedule.

Thanks again for your time and consideration. I truly believe that we can positively increase your sales through the exposure to the auto auctions, race track and community, paired with affiliations to the non-profit organizations and huge amount of media attention. This is by far a win – win situation; truly an association that you can be proud of and benefit financially from.

I would like the opportunity to meet with you to discuss this entitlement proposal. All support will be greatly appreciated. Please let me know if I can provide any more information that would help in your decision. I can be reached at 404-925-7350 or 770-237-5542 at my dealership.

Sincerely,

Ron & Debbie Rigdon - Owners

Circle Heart Racing